Establishing Your Brand and Growing Your Business

Chicago City Hall 121 N. LaSalle, Rm. 805 Chicago, IL
15 Oct 2014 3:00 pm

Presented by Michelle Mekky, Alpaytac and Lema Khorshid, Fuksa Khorshid, LLC

This workshop will teach you how to develop a marketing plan and devise the best strategies to promote your restaurant. We will discuss the importance of creating a strong brand image and reinforcing it through menus, signage, interior d├ęcor, and customer service. We will also look at ways to use social media, like Facebook, Twitter, and Instagram, to promote menu items and establish brand ambassadors. Finally, we will explore traditional marketing tactics like advertising and public relations.